In an important book Harvard economist Dani Rodrik asked some years ago: “Has Globalization Gone Too Far?” Not that far as many globalization enthusiasts and also globalization critics do argue, Pankaj Ghemawat would possibly respond to the question. In a new book, Redefining Global Strategy, Ghemawat who is Professor in Barcelona and Harvard says the world is not flat as New York Times columnist Thomas Friedman wrote. Businesses that don’t take into account specific political, cultural, and economic differences are set up to fail. Countering the conventional wisdom about globalization, Ghemawat argues that the world is actually “semiglobalized”. In the video below he explains why.